Author: Laura Poole
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The goal of clarifying text is to let the author’s argument be obvious and not have readers trip over textual issues that are easily fixed.
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My first job after college was with a company that developed training for pharmaceutical sales reps, and it taught me a lot about trademarked drug names. In the materials we created, we had to make sure the drug name was handled correctly every time it appeared—that is, with any unique registered marks and trademarks, capitalization, hyphenation, or…
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Dear Authors. Stop. Quoting. Song lyrics. You probably don’t have permission. You definitely can’t afford it. Here’s what to do instead.